Business Philosophy: Integrity, Professionalism, Harmonization, Innovation

Integrity: Sincerity and respect for people, abide by prestige, credibility and communication, in word and deed

Professionalism: Professional attitude, spirit, skill and standard, strive for excellence and brilliance all the time

Harmonization: Forward-looking vision, broad mind, inclusiveness and openness, co-existence and co-prosperity

Innovation: Technology and management innovation, go beyond and keep up with the times.